
More Qualified Leads at a Lower Cost or You Don't Pay
Google Ads Management for Businesses That Run on Leads
We find what’s wasting your budget, fix it, and run the whole account.
Trusted By Businesses That Run on Leads
The diagnosis
Three places your Google Ads budget leaks
The wrong people click. The page doesn’t convert. Nobody knows which ads worked. We fix all three.
Your Ads
Clicks per 100 searches
5–25%
Click-through rate improvement
- How
- Your ad says exactly what they searched for.
- Why it works
- Google ranks it higher and charges you less per click.
- What you get
- More of the right people click, for the same money.
Your Landing Pages
They search
They see your ad
Licensed & insured · Same-day service
They land on a page built for that exact search
Water Heater Repair in Scottsdale
Licensed & insured. Same-day water heater repair and replacement. Upfront quote within 24 hours.
“Hot water back the same afternoon. Fair price, no upsell.”
Sarah M. · Scottsdale
Get your free quote
Your namePhoneAddressWhat's wrong?Get my quoteSame service · same city · same promise
3–20%
Conversion rate improvement
- How
- Every click lands on a page built for that one search, not your homepage.
- Why it works
- They know they’re in the right place. Reaching out takes seconds.
- What you get
- More of the clicks you already pay for become inquiries.
Your Conversion Tracking
100%
Calls and forms traced to an ad
- How
- A lead counts when someone calls or fills out your form. Not when they click.
- Why it works
- Google learns who actually reaches out and finds more of them.
- What you get
- You see what a real inquiry costs and which ads earn it.
Then the treatment
Your budget follows what converts
Every week, money moves away from what brought in nothing and into what brought in inquiries.
Before
- Wasted searches · 48%
- Outside your area · 22%
- Real inquiries · 30%
After
- Testing · 10%
- Real inquiries · 90%
Figures in the graphics are examples. The ranges are what we aim for. Results depend on your market, budget, account and how fast you answer leads.
Who’s inquiring
These companies found our clients and reached out first
Not accounts we manage. Brands that went looking for a supplier, found the client, and hit the form.
Companies that have submitted inquiries to our clients: Amazon, Google, Pepsi, NBC Universal, Christian Dior, Tommy Hilfiger, Merrill Lynch, Instacart, Steve Madden, Reddit, Penguin Random House.
Trademark & non-affiliation disclaimer: The logos above are shown only to identify companies that submitted inquiries to our clients through the websites, landing pages and Google Business Profiles we built for those clients. PPC Doctors has no affiliation, partnership, sponsorship, endorsement or client relationship with any company shown. All names and logos are trademarks of their respective owners and are used for identification purposes only.
Real results
Owners who were wasting ad spend, in their own words
Half the Google Ads spend. Return on ad spend nearly doubled. Press play. Every one is a real client.
Camille
Longleaf Libations
We doubled our bookings, tripled our revenue, and became a preferred vendor at top venues.
Jonathan
Gondolier Coffee
We're spending 50% less on Google Ads and getting better results than ever before.
Robert
SoCal Bartender
Our return on ad spend jumped from 2.6x to almost 4x after partnering with them.
Dusty
Photo Machine
I've seen such an improvement in the leads I'm getting — I expanded from one photo booth to two.
Alex
Aloe Suites
Working with Event Business Marketing has been one of the best business decisions we've made.
Ilya
Pic Me Boston
High-quality leads, solid return on ad spend, and incredible responsiveness from day one.
Marsha
The Natural Mixologist
Since partnering with them, my business has grown exponentially.
Sophie
Cornerstone Coffee
It's almost doubled what I was doing in business — and people book me over other vendors because of how my website looks.
What we build
How we treat a Google Ads account
Six parts. Each one plugs a different leak in your budget.
Step 01
Only Pay for People Who Can Hire You
Keyword & Search Term Strategy
Google will spend your budget on job seekers and DIY searches. We stop that.
- Keywords built around the work and areas you actually want.
- Every week, searches that convert get more budget. The rest get blocked.
Search terms your money was spent on
- emergency plumber near meKeep
- water heater replacement scottsdaleKeep
- drain cleaning service scottsdaleKeep
- plumber jobs hiringBlocked
- how to become a plumberBlocked
- how to fix a leaking pipe yourselfBlocked
- plumber salary per hourBlocked
Every week: the ones that book get more budget, the rest get added as negative keywords so you never pay for them again.
Example search terms. The blocked ones are the kind of searches that quietly eat a business.s ad budget every month.
Step 02
Get Clicked More, Without Spending More
Ad Copy & CTR Improvement
More clicks per view means more visitors for the same spend, and cheaper clicks from Google.
- Ads name the real service, city and proof. No “best in town, call today.”
- We test versions against each other and keep the winner.
The same search, two different ads
+5–25% CTRPlumbing Services — Best In The Business
We offer a wide range of plumbing services for all your needs. Contact us today for more information.
Water Heater Repair in Scottsdale — 4.9★ from 118 Reviews
Licensed & insured. Same-day service. Upfront pricing before any work starts.
Share of searchers who click
Same budget. More people click, so more people land on your page — and Google rewards the more relevant ad with a lower cost per click.
The ads and the rates above are examples. The improvement we quote on click-through rate is 5–25%.
Step 03
Turn More Clicks Into Inquiries
Landing Page Improvement
Where the click lands decides whether you get a lead or pay for a visit.
- One page per campaign. One offer, your reviews, a call button and a short form.
- Built for phones, because that’s where your leads are.
Where the click lands
+3–20% conv.Your homepage
14 things to click
Built for that search
Water Heater Repair in Scottsdale
Call now
Get your quote
NamePhoneIssueSend1 thing to do
Visitors who send an inquiry
The pages and the rates above are examples. The improvement we quote on conversion rate is 3–20%.
Step 04
Know Which Ads Produced Real Customers
Conversion Tracking
Most accounts count clicks. Clicks don’t pay you.
- Calls and form fills are both tracked back to the ad that caused them.
- You see cost per inquiry, not impressions.
From search to booked job
- Someone searches“water heater repair near me”
- Clicks your adLands on the page for that service
- Calls or fills the formBoth are tracked — most customers still call
Conversion recorded
- 42
- Inquiries
- $18
- Per inquiry
- 9
- Booked jobs
Once Google can see which clicks turn into real inquiries, it starts going out and finding you more people like them.
Example figures. What matters is that every inquiry is traced back to the ad that caused it.
Step 05
Show Up Where You Work, When People Reach Out
Location & Schedule Targeting
No paying to appear four hours away, or at 3am.
- Ads run in your real service area, not a whole state.
- Budget leans into the days and hours your inquiries come in.
Where and when your ads run
When your inquiries actually come in
Your budget leans into the days and hours when your customers are actually booking, instead of spreading evenly across a dead Tuesday morning.
Example radius and example weighting. Yours is set to the towns you'll genuinely drive to.
Step 06
Your Cost Per Lead Goes Down, Not Up
Ongoing Optimization & Reporting
Launch is the beginning. The account gets worked on every week.
- One plain-English report: what you spent, what came in, what each lead cost.
- Ad spend goes straight to Google. We never mark it up.
Cost per inquiry over time
What we change each week
Add negative keywords for the searches that wasted money
Shift budget to the services and cities that convert
Test new ad headlines against the current winner
Fix whatever the landing page data says is losing people
An example shape, not a forecast. How fast it moves depends on your market, your budget and how quickly you answer your leads.
Who we serve
If your business runs on inquiries, this is for you
Any business where a phone call or a form fill turns into revenue.
- Home Services & Contractors
- Medical, Dental & Med Spas
- Law Firms
- Event & Wedding Vendors
- Auto Repair & Detailing
- Real Estate & Mortgage
- Cleaning & Junk Removal
- Pest Control & Lawn Care
- Showrooms & Local Retail
- B2B & Professional Services
- Fitness, Health & Wellness
- Schools, Classes & Training
Don’t see yours? If customers find you on Google, it works the same way.
Why us
Why Businesses Choose PPC Doctors
We Diagnose Before We Prescribe
We read your search terms, ads, pages and tracking before we touch anything.
The fixes are specific to your account, because the leaks are.
Everything Works Together
Ads, landing pages, call tracking, follow-up and reporting, built as one system.
One team to call.
Built for Busy Owners
Leads arrive as a text and an email.
One plain-English report a month. No dashboards to learn.
We Handle the Tech
Tracking, tags, forms, pages. All ours to run.
Need a change? Message us. It gets done.
Real Clients. Real Results.
Every review on this page is a real business owner, in their own words.
No Long-Term Contracts
If it’s working, you stay. If it isn’t, you leave.
That’s how it should work.
The process
Diagnose. Treat. Recover.
- 1
Show us the account
20 minsDiagnosis Call
We go through your account together and show you exactly where the budget is leaking.
- 2
We rebuild it
7-10 daysWe fix your account
Keywords, ads, landing pages and tracking, rebuilt while you keep running your business. No homework.
- 3
Leads start coming in
25 minsLaunch Call
We walk you through what changed and how to read your report. Then you answer the phone.
Questions
Before you book the call
Will this work for my business?
If people search Google for what you do and you answer your leads, yes.
If the plan is to pay us and close your eyes, we’re not the right fit.
What’s in the free account diagnosis?
We open your Google Ads account with you and check four things:
- 1Which searches your money actually went to.
- 2Whether your ads say what people searched for.
- 3Where the clicks land, and whether that page converts.
- 4Whether calls and forms are tracked at all.
You leave knowing what’s wrong and what it takes to fix it, whether or not you hire us.
I already have an agency. Why switch?
Ask them three numbers: what you spent last month, how many real inquiries it produced, and what each one cost.
If they can’t answer in a sentence, the account isn’t being tracked. Bring the answer to the call.
How much does it cost?
Depends on your market, your ad spend and where the account is today. We quote it on the call.
If you’re not earning more than you pay us, cancel or take a full refund. Ad spend always goes straight to Google.
How fast will I see something?
First fixes change the numbers within two weeks. A rebuilt account is live in 7–10 days and producing tracked leads within 2–3 weeks.
What do you need from me?
One onboarding form, access to your Google Ads account, and photos of your work.
After that, answer the people who call.
Every week you wait, the budget keeps leaking
Twenty minutes and you’ll know what’s wrong, what we’d fix, and what it costs.
Get a Free Account Diagnosis










